Gold is an attractive investment vehicle for many people. Some risks of in investing in gold are surveyed. The price of … gold and its fluctuation are examined which raises the concern to all short and long-term investors in gold. This prompts … us to study what drives the price movements of gold. In order to shed some light on this intriguing issue, we briefly …

From ancient ages gold is treasured as preferred investment choice of people across the globe and especially in India … it is highest. Indian consumers regard gold jewellery as an investment and as a store of value. Gold is also recognized … means to accumulate wealth. In the Indian culture, gold is an integral part of daily life where purchases of gold jewellery …

exists between mental accounting of an individual and his buying behavior towards the purchase of gold and gold exchange … accounting while taking decision of investment in Gold and Gold ETFs. Individuals from different gender, age groups, education … level and income level differ in their mental accounting for taking decisions to invest in Gold and Gold ETFs …