This e-book explores the under-representation of women in Science, Technology, Engineering and Mathematics (STEM). Research and policy have continuously identified a number of barriers, including discrimination, stereotypes, the very nature of the scientific culture, organisational culture,...

Key Features:Focuses on the description and applications of many quantitative modelling approaches applied to marketing and managementTopics range from fuzzy logic and logical discriminant models to growth models and k-clique modelsContributors include prominent authors like Wayne DeSarbo,...