Intro -- Contents -- Preface -- Introduction: Framing Chinese Advertising -- 1 Local Content -- 2 Positioning the New Modern Girl -- 3 The Synergy Buzz and JV Brands -- 4 Storytelling and Corporate Branding -- 5 Bourgeois Bohemians in China? -- 6 Hello Moto: Youth Culture and Music Marketing --...

Introduction : cultural embedding / Eldar Bråten -- Ethnic experience and global horizons : batik entrepreneurs on a tourist beach in Malaysia / Ingrid Rudie -- Young professionals in urban Java : youth cultures and the imaginary forms of the 'new economy' / Lars Gjelstad -- Gender and...

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied. Many do not...

This book introduces readers to a powerful method for cross-cultural due diligence in mergers and organizational collaborations. It employs the context of joint ventures between local communities and companies in the domain of hospitality in emerging tourism destinations. The book first analyzes...

Political discourse has often stoked racial and ethnic divisions, raising the possibility that individuals' self-reported racial and ethnic identities may change in response to an increasingly hostile environment. We shed light on this question by measuring the impacts of local support for...

The main aim of this book is to develop and implement an innovative tool: exchange-entitlement mapping, or E-mapping for short. This tool enables us to look at the economic and social opportunities to develop human capabilities for different groups of individuals, depending on their group...

The new developments across the Taiwan Strait have illuminated the dilemma of the 'One China' policy, which could mislead to inconsistent or even contradictory policies, and result in devastating military confrontation between China and the U.S. and possibly Japan