Marketing Evolution Theory. Scope of Marketing. Evolution of Marketing. Mobile Marketing Revolution. 4S Mobile Marketing Theory. Service. Introduction to Service. Seven Dimensional Model for Service. Service Marketing Mode. Service Value Marketing. Content. Redefining Content Marketing. Content...

chapter Introduction: case studies in Brazil’s economy -- chapter 1 The Brazilian banking industry: evolution, concentration, and competition after the 1990s ANDREDEMELOMODENESI, TARCISOGOUVEIADASILVA, -- chapter 2 Private higher education expansion in Brazil: a case study...

What are co-operatives? -- The origins of the idea and the rochdale pioneers: before 1844 -- The early years and the rise of co-operative wholesaling: 1844-1864 -- Diversification, internationalization and the formation of the international co-operative alliance: 1864-1914 -- The challenges of...

Writing American consumption history -- Consumer culture theory in historical perspective -- Colonial consumption from 1607 to 1790 -- Consumption in a new nation, 1790 to 1865 -- The gilded age, 1865 to 1900 -- Consumption progress, 1900 to 1930 -- The great depression and World War II --...

The Selected Letters of John Kenneth Galbraith invites readers to join in conversations with presidents and first ladies, diplomats and schoolchildren, the McCarthy 'loyalty board', foreign heads of state and fellow economists, and a host of other correspondents. In his long and cosmopolitan...

Tying together cultural history, legal history, and institutional economics, The Laws and Economics of Confucianism: Kinship and Property in Pre-Industrial China and England offers a novel argument as to why Chinese and English pre-industrial economic development went down different paths. The...

This book presents an economic history of Bangkok, the Central Region, the North, the South, and Northeastern Regions from the signing of the Bowring Treaty in 1855 to the present. Most research has focused on Bangkok as the centre of change affecting other regions and has neglected other...