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Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
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Three types of firm-related online communities
Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008
Persistent link: https://www.econbiz.de/10003732372
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Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano; Visconti, Luca M. - In: Strategic market creation : a new perspective on …, (pp. 389-411). 2008
Persistent link: https://www.econbiz.de/10003732378
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Der Transfer der Marktorientierung über Hierarchieebenen : eine empirische Mehrebenenuntersuchung
Kraus, Florian - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003752768
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The finance-CRM nexus : measure of performance effectiveness
Oh, K.; Durden, G. - In: International journal of electronic customer … 1 (2007/08) 2, pp. 184-199
Persistent link: https://www.econbiz.de/10003754328
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Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran; Wood, Greg - In: International journal of electronic customer … 1 (2007/08) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10003754354
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Mobile Customer Relationship Management : a communication perspective
Sinisalo, Jaakko; Karjaluoto, Heikki - In: International journal of electronic customer … 1 (2007/08) 3, pp. 242-257
Persistent link: https://www.econbiz.de/10003754355
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Marketing strategies through customer attention : beyond technology-enabled Customer Relationship Management
Jones, Steve; Ranchhod, Ashok - In: International journal of electronic customer … 1 (2007/08) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10003754368
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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Competition in markets with demand rigidity
Schmidt, Robert Christian - 2008
Persistent link: https://www.econbiz.de/10003756549