Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rentabilitätssteigerung durch...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
25,346
Relationship marketing
25,342
Marketingmanagement
17,079
Marketing management
16,244
Konsumentenverhalten
10,891
Consumer behaviour
10,885
Kundenzufriedenheit
5,528
Customer satisfaction
5,522
Theorie
4,308
Theory
4,305
Marketing
4,177
Dienstleistungsqualität
3,998
Service quality
3,998
Deutschland
3,853
Germany
3,753
Markenführung
3,710
Brand management
3,708
Social Web
2,588
Social web
2,588
Online-Marketing
2,566
Internet marketing
2,504
Lieferantenmanagement
2,481
Supplier relationship management
2,481
Markenimage
2,360
Brand image
2,355
USA
2,216
United States
2,181
Electronic Commerce
2,068
E-commerce
1,960
Brand
1,694
Markenartikel
1,687
Einzelhandel
1,676
Retail trade
1,649
Strategisches Management
1,640
Innovation
1,597
Customer integration
1,580
Kundenintegration
1,580
Kundenwert
1,569
Customer value
1,534
Kundenorientierung
1,521
more ...
less ...
Online availability
All
Undetermined
11,959
Free
4,807
Type of publication
All
Article
26,922
Book / Working Paper
14,882
Journal
84
Type of publication (narrower categories)
All
Article in journal
21,437
Aufsatz in Zeitschrift
21,437
Aufsatz im Buch
5,363
Book section
5,363
Hochschulschrift
2,680
Thesis
2,157
Graue Literatur
2,052
Non-commercial literature
2,052
Collection of articles of several authors
1,205
Sammelwerk
1,205
Working Paper
1,106
Arbeitspapier
1,091
Lehrbuch
880
Case study
873
Fallstudie
873
Aufsatzsammlung
761
Textbook
753
Bibliografie enthalten
680
Bibliography included
680
Ratgeber
400
Guidebook
372
Konferenzschrift
326
Conference proceedings
203
Conference paper
196
Konferenzbeitrag
196
Dissertation u.a. Prüfungsschriften
195
Handbook
164
Handbuch
164
Reprint
157
Glossar enthalten
120
Glossary included
120
Collection of articles written by one author
88
Sammlung
88
Festschrift
62
Fallstudiensammlung
58
Bibliografie
54
Amtsdruckschrift
49
Government document
49
Interview
47
Systematic review
46
more ...
less ...
Language
All
English
31,610
German
9,886
Undetermined
210
French
101
Polish
53
Russian
31
Hungarian
24
Italian
22
Dutch
17
Spanish
17
Swedish
17
Ukrainian
11
Czech
6
Romanian
6
Bulgarian
3
Portuguese
3
Slovak
3
Danish
2
Turkish
2
Valencian
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Multiple languages
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Bruhn, Manfred
212
Homburg, Christian
185
Kotler, Philip
133
Kumar, V.
102
Meffert, Heribert
91
Bauer, Hans H.
75
Huber, Frank
72
Pepels, Werner
66
Sheth, Jagdish N.
65
Wiedmann, Klaus-Peter
65
Herrmann, Andreas
63
Verhoef, Peter C.
62
Kleinaltenkamp, Michael
56
Tomczak, Torsten
55
Han, Heesup
54
Krafft, Manfred
54
Hollebeek, Linda D.
53
Palmatier, Robert W.
50
Piller, Frank T.
49
Vrontis, Demetris
49
Stauss, Bernd
48
Keller, Kevin Lane
47
Belz, Christian
46
Albers, Sönke
45
Kirchgeorg, Manfred
45
Esch, Franz-Rudolf
42
Backhaus, Klaus
41
Diller, Hermann
41
Mattila, Anna S.
41
Ahlert, Dieter
40
Gil Saura, Irene
39
Stock-Homburg, Ruth
39
Burmann, Christoph
38
Madhani, Pankaj M.
38
Töpfer, Armin
38
Grewal, Dhruv
37
Reinecke, Sven
37
Loureiro, Sandra Maria Correia
36
Reichwald, Ralf
36
Hippner, Hajo
35
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
144
American Marketing Association
58
IGI Global
27
Books on Demand GmbH <Norderstedt>
26
Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
19
Haufe-Lexware GmbH & Co. KG
17
Verlag Franz Vahlen
17
National Bureau of Economic Research
16
European Society for Opinion and Marketing Research
15
OECD
14
Harvard Graduate School of Business Administration
13
Fachhochschule Reutlingen / European School of Business
12
Information Resources Management Association
12
Springer-Verlag GmbH
11
De Gruyter Oldenbourg
10
Edward Elgar Publishing
10
W. Kohlhammer GmbH
10
Wiley-VCH
10
AMACOM
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Duncker & Humblot
8
Erasmus Research Institute of Management
8
Erich-Schmidt-Verlag
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
NetLibrary, Inc
8
Nomos Verlagsgesellschaft
8
Springer Gabler <Firma>
8
UVK Verlagsgesellschaft mbH
8
Uni-Taschenbücher GmbH
8
Universität St. Gallen
8
Chartered Institute of Marketing
7
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
7
American Management Association
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Shaker Verlag
6
USA / General Accounting Office
6
Universität Mannheim
6
Berliner Wissenschafts-Verlag
5
Campus Verlag
5
more ...
less ...
Published in...
All
Journal of business research : JBR
926
Journal of retailing and consumer services
638
Industrial marketing management : the international journal for industrial and high-tech firms
605
SpringerLink / Bücher
503
Journal of strategic marketing
334
International journal of hospitality management
301
The journal of business & industrial marketing
270
Journal of the Academy of Marketing Science
266
The journal of services marketing
232
Journal of marketing
214
European journal of marketing : EJM
207
The service industries journal
203
Journal of marketing management : MM
194
Marketing intelligence & planning
185
Gabler Edition Wissenschaft
179
Europäische Hochschulschriften / 5
160
The journal of brand management : an international journal
160
International journal of electronic customer relationship management : IJECRM
152
Asia Pacific journal of marketing and logistics
146
The journal of product & brand management
141
Journal of marketing communications
136
Psychology & marketing
135
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
133
Journal of travel and tourism marketing
133
International journal of contemporary hospitality management
129
Cogent business & management
127
Journal of retailing
127
Journal of hospitality marketing & management
124
Tourism management : research, policies, practice
124
Springer eBook Collection
120
Journal of service research : JSR
119
Journal of service management
114
Springer eBook Collection / Business and Economics
112
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Services marketing quarterly
106
Business horizons
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
International journal of internet marketing and advertising : IJIMA
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
more ...
less ...
Source
All
ECONIS (ZBW)
40,576
USB Cologne (EcoSocSci)
1,205
USB Cologne (business full texts)
74
EconStor
24
RePEc
5
BASE
3
Other ZBW resources
1
more ...
less ...
Showing
1
-
10
of
41,888
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The benefits of marketing cooperations : exemplified with "Der Club Bertelsmann"
Laukamm, Thomas
;
Hauswald, Carina
-
2007
Persistent link: https://www.econbiz.de/10003331028
Saved in:
2
Pfadabhängigkeit strategischer Entscheidungen : eine Fallstudie am Beispiel des Bertelsmann Buchclubs Deutschland
Holtmann, Jan Philip
-
2008
Persistent link: https://www.econbiz.de/10003772638
Saved in:
3
Ein Konzept geht um die Welt : vom Lesering zur Internationalisierung des Clubgeschäfts
Lokatis, Siegfried
- In:
175 Jahre Bertelsmann : eine Zukunftsgeschichte ; [1835 …
,
(pp. 132-170)
.
2010
Persistent link: https://www.econbiz.de/10008695554
Saved in:
4
How history matters in organisations : the case of path dependence
Schreyögg, Georg
;
Sydow, Jörg
;
Holtmann, Philip
- In:
Management & organizational history : MOH
6
(
2011
)
1
,
pp. 81-100
Persistent link: https://www.econbiz.de/10008909531
Saved in:
5
Chinese perceptions of marketing and relationship building in the sale of machinery in China
MacGuinness, Norman
;
Campbell, Nigel C.
;
Leontiades, …
-
1989
Persistent link: https://www.econbiz.de/10000776197
Saved in:
6
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
7
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
8
Airline marketing and management
Shaw, Stephen
-
1987
-
2. ed., repr.
Persistent link: https://www.econbiz.de/10000548568
Saved in:
9
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
10
Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K.
-
1996
Persistent link: https://www.econbiz.de/10000560787
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
