The primary industry in Ethiopia that makes a significant contribution to economic growth is still agriculture. Despite making a considerable contribution to livelihoods, the sector continues to encounter difficulties since soil degradation and resource depletion have decreased crop and...

This paper studies consumers' choice between two different water tariffs. We document a large inaction in a novel setting where customers face a binary decision and receive simple, detailed and personalized information about the financial savings they would obtain if they were to switch water...