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Case studies and problems in business communication
Parkhurst, Charles Chandler - 1960
Persistent link: https://www.econbiz.de/10002609598
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Managing corporate external relations : changing perspectives and responses
McGrath, Phyllis S. - 1976
Persistent link: https://www.econbiz.de/10000548417
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[Grundlegung]
Hundhausen, Carl - 1951
Persistent link: https://www.econbiz.de/10000609103
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Industrielle Publizität als Public Relations
Hundhausen, Carl - 1957
Persistent link: https://www.econbiz.de/10000051857
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Über die Grenzen zwischen Wirtschaftswerbung und Public Relations
Hundhausen, Carl - In: Journal of business economics : JBE 21 (1951) 6, pp. 333-337
Persistent link: https://www.econbiz.de/10003046593
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Big business; z problematyki nowych technik zarządzania : Szkice ekonomiczne
Zieliński, Janusz G. - 1962 - [Wyd. 1
Persistent link: https://www.econbiz.de/10002850710
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The history of an advertising agency : N. W. Ayer [and] Son at Work 1869-1939
Hower, Ralph Merle - 1939
Persistent link: https://www.econbiz.de/10000390473
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Fundamentals of advertising
Rowse, Edward James; Fish, Louis Joseph - 1943 - 4. ed
Persistent link: https://www.econbiz.de/10000390477
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La mesure de l'efficacité publicitaire : les techniques américaines et l'Europe
Austern, Robert - 1956
Persistent link: https://www.econbiz.de/10000674698