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Purpose: Global cultural and arts festivals are often cited to enhance the image of a region and stimulate its economy. However, research and discussions regarding these global cultural and arts festivals have mainly focused on their outcomes and strategies for activation, with limited emphasis...
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Culture manifests itself in everything human, including the ordinary business of everyday life. Culture and art have their own value, but economic values are also constrained. Art sponsorships and subsidies suggest a value that exceeds market price. So what is the real value of culture? Unlike...
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Kunst und Wirtschaft sind scheinbar gegensätzliche Welten. Dennoch oder gerade deshalb versuchen immer mehr Unternehmen …, betrieblichen und marktlichen Herausforderungen mit Hilfe von Kunst zu begegnen. Dieses Handbuch zeigt, wie Künstler_innen Marken …
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