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The 100 greatest corporate and industrial ads

Poppe, Fred C. - 1983

Persistent link: https://www.econbiz.de/10000000310

Boos, Linda - 2009

Galten über 50-Jährige in der Werbung bislang nahezu als tabu, forciert das Marketing aufgrund der demografischen … geändert? Studien zeigen, dass 50pluser in der Werbung in der Vergangenheit oft marginalisiert und negativ stereotypisiert … Lebensrealität Älterer und ihrer Darstellung in der Werbung ausgegangen werden kann oder ob das werbliche Bild über 50-Jähriger einen …

Persistent link: https://www.econbiz.de/10009454788

Entwicklung eines Anforderungsprofils mit Schlüsselqualifikationen für den Beruf kommunaler Pressereferent

Guttroff, Natalie; Kese, Volkmar; Jourdan, Rudolf - 2008

- Darstellung derjenigen Kenntnisse, Fertigkeiten und Fähigkeiten über die ein kommunaler Pressereferent verfügen sollte.- Wege, die die praktische Umsetzung des Anforderungsprofils ermöglichen könnten.

Persistent link: https://www.econbiz.de/10009460959

Persuading consumers with social attitudes

Buehler, Stefan; Halbheer, Daniel - 2011

This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers have heterogeneous social attitudes towards the consumption by others. Deriving product demand from primitives, we show that the demand-enhancing effect of persuasive...

Persistent link: https://www.econbiz.de/10010274911

Business models for media firms : does competition matter for how they raise revenue?

Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2009

The purpose of this article is to analyze how competitive forces may influence the way media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the readers, if we consider newspapers), or by both. We show that...

Persistent link: https://www.econbiz.de/10010276625

Advertising to boost energy efficiency: The power of one campaign and natural gas consumption

Diffney, Seán; Lyons, Seán; Valeri, Laura Malaguzzi - 2009

In this paper we study the recent awareness and persuasion campaign launched by the Irish government to increase energy efficiency and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets...

Persistent link: https://www.econbiz.de/10010277650

Media market concentration, advertising levels, and ad prices

Anderson, Simon P.; Foros, Oystein; Kind, Hans Jarle; … - 2011

Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and...

Persistent link: https://www.econbiz.de/10010280642

Financing of media firms: Does competition matter?

Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2005

This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly media firms choose to be completely financed by consumer payments, competition may lead the media firms to be financed by advertising as well. The closer substitutes the...

Persistent link: https://www.econbiz.de/10010284274

Advertising as a distortion of social learning

Brekke, Kjell Arne; Rege, Mari - 2006

By combining a theory of herding behavior with the phenomenon of availability heuristic, this paper shows that non-informative advertisements can affect people’s choices by influencing their perception of product quality. We present a model in which people can learn about product quality by...

Persistent link: https://www.econbiz.de/10010284386

Does mass media fuel, and easy credit facilitate, impulse buys?

Huovinen, Pasi; Rouvinen, Petri - 2008

This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy tendency, and whether the availability of a credit card acts as a facilitating stimulus. It is found that impulse buys are positively associated with exposure to commercial...

Persistent link: https://www.econbiz.de/10010285191