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Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.; Braconnot, Alexandra R.; Lunardo, Renaud - In: Journal of consumer behaviour 22 (2023) 5, pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
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Risk taking and information handling in consumer behavior
Cox, Donald F. (ed.) - 1967
Persistent link: https://www.econbiz.de/10014413200
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Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country
James, Jeffrey - 1983
Persistent link: https://www.econbiz.de/10013486356
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Der Einfluss von Schaufenstern auf die Erwartung der Konsumenten : eine explorative Studie
Fließ, Sabine - 2007
Persistent link: https://www.econbiz.de/10013409332
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Marketing for managers
Webster, Frederick E. - 1974
Persistent link: https://www.econbiz.de/10013467502
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Produktbeurteilung der Konsumenten : eine psychologische Theorie der Informationsverarbeitung
Bleicker, Ulrike - 1983
Persistent link: https://www.econbiz.de/10004046785
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Die Wirkung von Werbewiederholungen auf den Konsumenten : eine empirische Generalisierung von Wiederholungseffekten
Schmidt, Susanne - 2012
Persistent link: https://www.econbiz.de/10009623985
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I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob - 2008
Persistent link: https://www.econbiz.de/10004921608