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Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
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Revue française du marketing
Paris : ADETEM; früher: Paris : Bordas-Dunod-Gauthier … - Nr. 10.1964 - 262.2017 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10000428931
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Relationship marketing : theory and practice
Buttle, Francis A. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000563064
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Markets, market control and marketing reform : selected papers
Bauer, Péter T.; Yamey, Basil S. - 1968
Persistent link: https://www.econbiz.de/10000568357
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Economic analysis for marketing decisions
Palda, Kristian S. - 1969
Persistent link: https://www.econbiz.de/10000569399
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The Euro-bond market
Einzig, Paul - 1969 - 2. ed., extensively rev. and enlarged
Persistent link: https://www.econbiz.de/10000569906
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Marketing : neue Ergebnisse aus Forschung und Praxis
Topritzhofer, Edgar (ed.) - 1978
Persistent link: https://www.econbiz.de/10000089412
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Wirkungen absatzpolitischer Instrumente : Theorie und Messung der Marktreaktion
Steffenhagen, Hartwig - 1978 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000089545
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Marketing für Nonprofit-Organisationen
Kotler, Philip - 1978
Persistent link: https://www.econbiz.de/10000089706
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Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter; Silberer, Günter; Engelhardt, Werner Hans - 1989
Persistent link: https://www.econbiz.de/10000092238