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Mehrebenenmodelle
Wieseke, Jan - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 499-519). 2008
Persistent link: https://www.econbiz.de/10003573310
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Modellgestützte Absatzprognosen auf High-Tech-Märkten : eine theoretische und empirische Untersuchung
Gnibba, Kumiko (contributor) - 2006
Persistent link: https://www.econbiz.de/10003529945
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Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530717
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Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530721
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Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530740
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Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530742
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Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530743
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Fundamentals of marketing research ; Vol. 6
Malhotra, Naresh K. (contributor) - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10003530746
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Critical research in marketing : an armchair report
Scott, Linda M. - In: Critical marketing : defining the field, (pp. 3-17). 2007
Persistent link: https://www.econbiz.de/10003534389