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Marketing
Beckman, Theodore N.; Davidson, William R. - 1967 - 8. ed
Persistent link: https://www.econbiz.de/10000674791
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Concepts of marketing management
Seibert, Joseph C. - 1973
Persistent link: https://www.econbiz.de/10000048775
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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181
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Market models : the use of models in marketing planning and control
Mann, Clive - 1970
Persistent link: https://www.econbiz.de/10002423372
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Decision support for marketing management
Little, John D. C. - 1978
Persistent link: https://www.econbiz.de/10002378730
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New perspectives in marketing
1972
Persistent link: https://www.econbiz.de/10001402898
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
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Process analysis for marketing research
Pieters, Constant - 2020
Persistent link: https://www.econbiz.de/10012617409
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200