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Reklamen i ett sociologiskt perspektiv
Orbán, Pál - 1975
Persistent link: https://www.econbiz.de/10002604909
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Manipulation des Konsumenten durch suggestive Werbung?
Mähling, Friedrich W. - In: Markenartikel : das Magazin für Markenführung 45 (1983) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10002420776
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An experimental study of the effects of repeated persuasive comminications upon awareness and attitudes
Light, Marvin Lawrence - 1967
Persistent link: https://www.econbiz.de/10002380863
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Progress and fad in motivation research
Lazarsfeld, Paul F. - In: Qualitative analysis : historical and critical essays, (pp. 203-224). 1972
Persistent link: https://www.econbiz.de/10002349900
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Consumer reactions to explicit brand comparisons in advertisements
Golden, Linda L. - In: Journal of marketing research : JMR 16 (1979) 4, pp. 517-532
Persistent link: https://www.econbiz.de/10002462666
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How to not prepare advertising for international markets
Mazze, Edward M. - In: Introduction to marketing. Readings in the discipline, (pp. 263-267). 1970
Persistent link: https://www.econbiz.de/10002446805
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What makes advertising effective?
Krugman, Herbert E. - In: Harvard business review : HBR 53 (1975) 2, pp. 96-103
Persistent link: https://www.econbiz.de/10002341994
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Zum Gebrauch des gesteigerten Adjektivs in Werbetexten
Grosse, S. - In: Die Ware in Wirtschaft und Technik, (pp. 197-209). 1969
Persistent link: https://www.econbiz.de/10002522337
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Bedingungen der Werbewirkung als Beurteilungskriterien
Jaspert, Friedhelm - In: Markenartikel : das Magazin für Markenführung 27 (1965) 10, pp. 678-689
Persistent link: https://www.econbiz.de/10003057662