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Benefit-Segmentierung von Dienstleistungsmärkten
Mühlbacher, Hans - In: Marketing : ZFP ; journal of research and management 12 (1990) 3, pp. 159-168
Persistent link: https://www.econbiz.de/10001093779
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Building and sustaining resilient luxury service ecosystems
Taishoff, Marika; Mühlbacher, Hans; … - In: Journal of business research : JBR 146 (2022), pp. 201-215
Persistent link: https://www.econbiz.de/10013271389
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A manager's perspective on virtual customer integration for new product development
Bartl, Michael; Füller, Johann; Mühlbacher, Hans; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1031-1046
Persistent link: https://www.econbiz.de/10010219650
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Home in the re-making : immigrants' transcultural experiencing of home
Kreuzer, Maria; Mühlbacher, Hans; Wallpach, Sylvia von - In: Journal of business research : JBR 91 (2018), pp. 334-341
Persistent link: https://www.econbiz.de/10011903213
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Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele; Mühlbacher, Hans; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
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Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
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From zero-sum to win-win : organisational conditions for successful shared value strategy implementation
Mühlbacher, Hans; Böbel, Ingo - In: European management journal 37 (2019) 3, pp. 313-324
Persistent link: https://www.econbiz.de/10012063175
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Komplexe Probleme - Einfache Lösungen? : Plädoyer für qualitative vergleichende Analysen in der Marketingforschung
Mühlbacher, Hans - In: Marketing : ZFP ; journal of research and management 40 (2018) 4, pp. 17-29
Persistent link: https://www.econbiz.de/10011939682
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Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von; Voyer, Benjamin G.; Kastanakis, Minas - In: Journal of business research : JBR 70 (2017), pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
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Dynamic collaboration between small- and medium-sized enterprises from highly dissimilar markets
Wang, Miaomiao; Mühlbacher, Hans; Wittmann, Xinhua; … - In: European management journal 39 (2021) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10012520690