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Ungenutzte absatzwirtschaftliche Grundlagenforschung
Ehrenberg, A. S. C. - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 46 (1966) 6, pp. 331-336
Persistent link: https://www.econbiz.de/10003536443
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Verified predicitions of consumer purchasing patterns
Ehrenberg, A. S. C. - In: Commentary : the journal of the Market Research Society 10 (1963), pp. 16-21
Persistent link: https://www.econbiz.de/10003536444
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Models of fact : examples from marketing
Ehrenberg, A. S. C. - In: Management science : journal of the Institute for … 16 (1970) 7, pp. 435-445
Persistent link: https://www.econbiz.de/10003536638
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Pack-size rates of purchasing
Ehrenberg, A. S. C. - In: Esomar congress (1968), pp. 808-828
Persistent link: https://www.econbiz.de/10003536639
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What research for what problem
Ehrenberg, A. S. C. - In: Publications / Market Research Society (1964), pp. 46-66
Persistent link: https://www.econbiz.de/10002061264
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Repeat buying : facts, theory and applications
Ehrenberg, Andrew S. C. - 1988 - new ed.
Persistent link: https://www.econbiz.de/10004065057
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The television audience : patterns of viewing
Goodhardt, Gerald Joseph; Ehrenberg, Andrew S. C.; … - 1975
Persistent link: https://www.econbiz.de/10004021842
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The television audience : patterns of viewing ; an update
Goodhardt, Gerald Joseph; Ehrenberg, Andrew S. C.; … - 1987 - 2. ed.
Persistent link: https://www.econbiz.de/10004218493
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Understanding brand performance measures: using Dirichlet benchmarks
Ehrenberg, Andrew S. C.; Uncles, Mark D.; Goodhardt, … - In: Journal of Business Research 57 (2004) 12, pp. 1307-1325
Persistent link: https://www.econbiz.de/10005462376
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Repetitive Advertising and the Consumer
Ehrenberg, Andrew S. C. - In: Journal of Advertising Research 40 (2000) 06, pp. 39-48
Persistent link: https://www.econbiz.de/10005624834