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Marketing communications management : concepts and theories, cases and practices
Copley, Paul - 2004
Persistent link: https://www.econbiz.de/10001897329
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Marketing communication : principles and practice
Varey, Richard J. - 2002 - 2. publ
Persistent link: https://www.econbiz.de/10001569996
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Integrierte Unternehmenskommunikation : theoretische und empirische Bestandsaufnahme und eine Analyse amerikanischer Großunternehmen
Kirchner, Karin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001579779
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Marketing communication management : [a holistic approach for increased profitability]
Ottesen, Otto - 2001
Persistent link: https://www.econbiz.de/10001528018
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
"This book provides an integrated marketing communications perspective to communication and promotion issues of online …
Persistent link: https://www.econbiz.de/10011726979
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Complete multilingual dictionary of advertising marketing and communications : English-French-German
Paetzel, Hans W. - 1990 - 1990 print
Persistent link: https://www.econbiz.de/10000138253
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Promotion : Persuasive communication in marketing
Tillman, Rollie; Kirkpatrick, Charles Atkinson - 1968
Persistent link: https://www.econbiz.de/10000568028
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The marketing communications process
DeLozier, M. W. - 1976
Persistent link: https://www.econbiz.de/10000049919
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Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I. - 1985
Persistent link: https://www.econbiz.de/10000087995
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438