Lee, Young-joo; Won, Doyeon - In: International review on public and non-profit marketing 8 (2011) 2, pp. 149-162
college students with opportunities for community service, little is known as to which attributes of volunteer activity … volunteering activity in college students' decision to volunteer. From a survey of 380 college students attending a university in … students. -- multi-attribute approach ; formal volunteering ; college students ; conjoint analysis ; marketing …