Part 1: The European Integration Process 1. The Changing European Business Environment 2. The Theory of Integration 3. The Development of the European Union and its Impact on Business 4. The Organization of the European Union Part 2: The Single Market and International Business Strategy 5. The...

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing...