The book introduces corporate finance to first year students in business schools. Basic subjects such as marketing, human resources and finance are all fundamental to the learning of a business manager. A book on these subjects must emphasise learning that is conceptual in nature and at the same...

Already among the most important sectors of the US economy, the entertainment and media industries are continuing to grow worldwide. Fully updated, the tenth edition of Entertainment Industry Economics is the definitive reference on the economics of film, music, television, advertising,...