This book has an objective and a focus. The objective is to provide the reader with an in-depth acquaintance with the theory of the firm developed by Erich Gutenberg in his path-breaking three volumes "Principles of Management". Considering the impact that the translations of his work have had...

Convenience goods are bought without much consideration or effort on the part of the consumer. Buyers don't try to get the best bargain when purchasing individual convenience items. Instead, they adapt their store choice habits so that they can expect, on average, good value for money in the...