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Benefit structure analysis : a new tool for product planning
Myers, James H. - In: Journal of marketing 40 (1976) 4, pp. 23-32
Persistent link: https://www.econbiz.de/10002551603
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Competitive bidding for marketing research services?
Myers, James H. - In: Journal of marketing 33 (1969) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10002551618
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A competitive edge in marketing communications
Myers, James H. - In: Competition in marketing, (pp. 23-33). 1964
Persistent link: https://www.econbiz.de/10002551622
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10004024560
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Consumer behavior and marketing management
Myers, James H.; Reynolds, William H. - 1967
Persistent link: https://www.econbiz.de/10000051868
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Market structure analysis
Myers, James H.; Tauber, Edward - 1977
Persistent link: https://www.econbiz.de/10000053086
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Creating competition in the healthcare industry
Ehrenreich, Joseph W.; Gutenberg, Arthur W.; Richman, Eugene - 1968
Persistent link: https://www.econbiz.de/10003536557
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Declarative vs. interrogative advertisement headlines
Myers, James H.; Haug, Arne F. - In: Journal of advertising research 7 (1967) 3, pp. 41-44
Persistent link: https://www.econbiz.de/10002551612
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Determinant buying attitudes : meaning and measurement
Myers, James H.; Alpert, Mark I. - In: Journal of marketing 32 (1968) 4, pp. 13-20
Persistent link: https://www.econbiz.de/10002551628