Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs … was written, both to the company and even to some of the individuals involved. Learning Insights help marketing …

"The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it … Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the … foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing …