Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager's reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and...

This book brings together international experience of business planning for digital libraries: the business case, the planning processes involved, the costs and benefi ts, practice and standards, and comparison with the traditional library where appropriate. Although there is a vast literature...

Das Praxishandbuch ist der zweite Band des 2012 erschienenen Praxishandbuchs Bibliotheks- und Informationsmarketing. Es stellt dessen Ergänzung und Erweiterung dar und zeigt aktuelle Entwicklungen und Trends im Informationsmarketing auf. Die digitale Transformation durchdringt heute alle...

The Millennium Development Goals, adopted at the UN Millennium Summit in 2000, are the world's targets for dramatically reducing extreme poverty in its many dimensions by 2015?income poverty, hunger, disease, exclusion, lack of infrastructure and shelter?while promoting gender equality,...