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Applying event study analysis to assess the impact of marketing communication strategies : the case of sponsorship
Tsiotsou, Rodoula; Lalountas, Dionysis Antonios - In: Applied financial economics letters 1 (2005) 4, pp. 259-262
Persistent link: https://www.econbiz.de/10003016833
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Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah; Crowther, Philip - In: Journal of marketing communications 20 (2014) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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Die Kombination von Sponsoring und Markenevents : Kommunikationsplattformen im Rahmen der integrierten Markenkommunikation
Kiendl, Stephanie C. - In: Handbuch Sponsoring : erfolgreiche Marketing- und …, (pp. 259-269). 2008
Persistent link: https://www.econbiz.de/10003640917
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Markenkommunikation mit Sport : Sponsoring und Markenevents als Kommunikationsplattform
Kiendl, Stephanie C. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414478
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Sponsoring und Eventmarketing : zwei Kommunikationsinstrumente ergänzen sich?
Hermanns, Arnold - In: Stand und Perspektiven der Eventforschung, (pp. 17-35). 2010
Persistent link: https://www.econbiz.de/10008654338
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Sponsorship in marketing : effective communication through sports, arts and events
Cornwell, T. Bettina - 2014
"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and … organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how … sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and …
Persistent link: https://www.econbiz.de/10010389991
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An IMC Approach to Event Marketing : The Effects of Sponsorship and Experience on Customer Attitudes
Sneath, Julie - 2012
The purpose of this study is to examine outcomes associated with the sponsorship of a charitable sporting event by an …
Persistent link: https://www.econbiz.de/10013112308
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Markenkommunikation mit Sport : Sponsoring und Markenevents als Kommunikationsplattform
Kiendl, Stephanie C. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515485
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364