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the responses of 1,200 subjects in Shanghai, China, to mock advertisements containing environmental claims using a 2 x 3 …
Persistent link: https://www.econbiz.de/10014905110
university located in Southern China. Findings – The results revealed that service quality perception and purchase intention were …
Persistent link: https://www.econbiz.de/10014905340
Purpose – The present study is specifically designed to accomplish two objectives: to validate the SERV*OR scale in an emerging oriental market; and to test empirically the effect of service orientation on front-line employees ' service performance in various service skill areas....
Persistent link: https://www.econbiz.de/10014905414
Modeling, data collected from smartphone owners in four MBA classes (Study 1) and eight business venues in China (Study 2) are …
Persistent link: https://www.econbiz.de/10014906121
Purpose – This paper aims to evaluate the antecedents of franchise relationship development from the perspective of a sample of Chinese and Turkish franchisees. Design/methodology/approach – This study explores relationship development through semi-structured interviews with Chinese and...
Persistent link: https://www.econbiz.de/10014906378
used and data were collected from 170 high technology companies in China. Multiple regression analysis as well as mediation …
Persistent link: https://www.econbiz.de/10014906643
Purpose – Understanding China's economic success requires insights into its peculiar guanxi ‐based market. Many …. The study work also provides new insights to non‐Chinese actors doing business in China.  …
Persistent link: https://www.econbiz.de/10014906663
Persistent link: https://www.econbiz.de/10014541967
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Persistent link: https://www.econbiz.de/10003358305