The much-studied relationship between domestic rivalry and export performance consists of those supporting a national-champion rationale, and those supporting a rivalry rationale. While the empirical literature generally supports the positive effects of domestic rivalry, the national-champion...

Wie gelingt profitables Online-Marketing? Erwin Lammenett, Gründer einer renommierten Internetagentur, erläutert kompakt und praxisnah die gesamte Palette der Online-Marketing-Instrumente. Sie erfahren, wie Sie diese Instrumente erfolgreich nutzen, welche Sie sinnvoll miteinander kombinieren...

Online-Handel der Zukunft -- Geschäftsmodell des Online-Handels -- Formen des Online-Handels -- Kanalexzellenz und Erfolgsfaktoren im E-Commerce -- Best Practices für Web-Exzellenz im Online-Handel -- Risk-Benefit und Transformation im Online-Handel.

This paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents...

We analyze the performance of firms in the German business-related services sector. A quarterly business survey provides the panel data base of our study. Firm performance is measured by the survey respondents' ordinal indication of their changes in total sales. We use a firstorder Markov chain...

For firms acting in technological niches the expansion into foreign markets can be a way to increase sales and to thus to recover initial sunk costs over a shorter time frame. Our research, based on survey data for nearly 600 British and German high-tech start-ups, examines whether...

This paper makes an empirical contribution to confirm the stylized fact that the performance of firms deteoriates in the years before exit. For this reason we evaluate whether market exits differ significantly in their employment development in the years before market drop-out compared to...