This study examines the impact on export sales of various promotional strategies for branded food products in foreign markets. It is an empirical analysis using data obtained from organizations that administer the High Value Export Incentive Program (HVEIP) for branded food products, part of...

Casual empiricism suggests that the international licensing of the production and marketing of branded food and related products may become an increasingly important aspect of the globalization of the food industry, particularly in sectors such as soft drinks, brewing and confectionery products....