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Das Matrixprinzip in der Marktkommunikation
Enzlmüller, Manfred - 2006
Persistent link: https://www.econbiz.de/10003270789
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Marketing research : text and cases
Wrenn, Bruce; Stevens, Robert E.; Loudon, David L. - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003244510
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Prace z zakresu analizy rynku i badań marketingowych
Wiktor, Jan W. (contributor) - 2002
Persistent link: https://www.econbiz.de/10002072142
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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Conjoint calibration of the customer/competitor interface in industrial markets
Montgomery, David B. - In: Industrial marketing : a German-American perspective ; …, (pp. 297-319). 1986
Persistent link: https://www.econbiz.de/10002509742
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Marketing : principles and perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
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Die Bedeutung von Handelspaneldaten für Marketingentscheidungen in der Einführungs- und Reifephase
Hampe, Stefan - In: Marketingfocus: Produktmanagement : [Hans Knoblich zum …, (pp. 165-176). 1993
Persistent link: https://www.econbiz.de/10001282640
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Marketing-Mix-Modelle und Wettbewerbsstruktur-Analysen
Hildebrandt, Lutz - In: Probleme und Trends in der Marketing-Forschung : …, (pp. 95-114). 1998
Persistent link: https://www.econbiz.de/10001301065
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Detection marketing
Henn, Burkhard - In: Manual of international marketing, (pp. 411-420). 2006
Persistent link: https://www.econbiz.de/10003368624
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893