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Evangelist marketing : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't)
Goldfayn, Alex L. - 2011
Persistent link: https://www.econbiz.de/10009420596
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Marketing communictaion and public relations
Mullick, N.H.; Khan, Mohamed Altaf - 2011
Persistent link: https://www.econbiz.de/10009420614
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Web marketing for dummies
Zimmerman, Jan - 2012 - 3. ed
Persistent link: https://www.econbiz.de/10009420624
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Post, Karen - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009420895
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The IMC handbook : readings & cases in integrated marketing communications
Kelly, J. Steven (contributor) - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009420938
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Branding the candidate : marketing strategies to win your vote
Spiller, Lisa D.; Bergner, Jeff - 2011
Persistent link: https://www.econbiz.de/10009420955
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Kommunikation in Marketing und Verkauf : Grundlagen mit zahlreichen Beispielen, Repetitionsfragen mit Antworten und Glossar
Jäggi, Susanne; Portmann, Christoph - 2010 - 2., überarb. Auflage
Persistent link: https://www.econbiz.de/10009495544
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Advertising : types, trends and controversies
Mann, Evelyn P. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009495621