Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail...

Frontmatter -- Contents -- Preface -- 1. Lessons from History -- 2. The Risk of Breakdown in the International Trade System -- 3. Modem Trade Agreements: The GATT Regime -- 4. Negotiating Trade Agreements: The Uruguay Round -- 5. The International Trade System of the 1990s -- Bibliography -- Index