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We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We study the matching process between transferable brand...
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Likelihood of entry is considered to be a mitigating factor in the analysis of a merger's competitive effects. Entry … analyses in horizontal merger investigations typically focus on the incentives and ability of potential entrants to enter the … market and restore its competitiveness in the event the merger creates anti-competitive effects. There is, however, a well …
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that would prevent a merger from harming consumers for 1,014 mergers affecting 12,325 antitrust markets scrutinized by the … concerns about the Commission's merger enforcement being too lax. …
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