Dibb, Sally; Farhangmehr, Minoo; Simkin, Lyndon - In: Marketing Intelligence & Planning 19 (2001) 6, pp. 409-417
, research indicates that the majority of businesses are involved in some kind of planning activity. In Portugal, where the … Portugal. Illustrates stark contrasts in the characteristics of marketing planning in each country, although there are signs of … increasing marketing and planning activity in Portugal. …