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Marketing management readings : from theory to practice
Shapiro, Benson P. (contributor) - 1985
Persistent link: https://www.econbiz.de/10004055351
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Managing marketing implementation
Bonoma, Thomas V.; Crittenden, Victoria Lynn - 2009
Persistent link: https://www.econbiz.de/10003836664
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Management and the Type II error
Bonoma, Thomas V.; Slevin, Dennis V. - In: Business horizons 21 (1978) 4, pp. 61-67
Persistent link: https://www.econbiz.de/10003498883
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Leaders and followers
Johnston, Wesley J.; Bonoma, Thomas V. - In: Management priciples for nonprofit agencies and …, (pp. 38-70). 1979
Persistent link: https://www.econbiz.de/10003165621
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Marketing : theoretical perspectives on an applied social science
Bonoma, Thomas V. (contributor); Zaltman, Gerald (contributor) - In: American behavioral scientist : ABS 21 (1978) 4, pp. 467-624
Persistent link: https://www.econbiz.de/10003176695
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The dyadic paradigm with specific application toward industrial marketing
Bonoma, Thomas V.; Bagozzi, Richard; Zaltman, Gerald - In: Organizational buying behavior, (pp. 49-66). 1978
Persistent link: https://www.econbiz.de/10001944231
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Marketing management : text and cases
Bonoma, Thomas V.; Kosnik, Thomas J. - 1990
Persistent link: https://www.econbiz.de/10004135271
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Service marketing
Bonoma, Thomas V.; Mills, Michael K. - 1980
Persistent link: https://www.econbiz.de/10004107236
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Conflict power and games : the experimental study of interpersonal relations
Tedeschi, James T.; Schlenker, Barry R.; Bonoma, Thomas V. - 1973
Persistent link: https://www.econbiz.de/10004478585
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Best of HBR - Major Sales: Who Really Does the Buying? Psychological information about customers is usually freely available and can pave the way for an effective sales strategy. W...
Bonoma, Thomas V. - In: Harvard business review : HBR (2006), pp. 172-181
Persistent link: https://www.econbiz.de/10007275680