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Industrial marketing
Alexander, Ralph S.; Cross, James S.; Hill, Richard M. - 1967 - 3. ed
Persistent link: https://www.econbiz.de/10001816835
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Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K. (ed.) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
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Handbuch Trade-Marketing : Konzepte, Instrumente, Organisationsgestaltung und Management
Czech-Winkelmann, Susanne - 2002 - 1. Aufl., 1. Dr
Persistent link: https://www.econbiz.de/10001653624
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A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien; Gardan, Julien; Freyman, Julien de - In: The journal of business & industrial marketing 37 (2022) 1, pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
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Uncertainty in industrial markets : the COVID-19 pandemic
Matthews, Ryan; Rutherford, Brian N.; Edmondson, Diane; … - In: Industrial marketing management : the international … 102 (2022), pp. 364-376
Persistent link: https://www.econbiz.de/10013259103
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Industrial marketing
Fotiadis, Thomas; Lindgreen, Adam; Siomkos, George J.; … - 2023
Persistent link: https://www.econbiz.de/10013535663
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Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo; Chan, Ricky Y. K.; Kim, Namwoon; Zhang, Xubing - In: Journal of business-to-business marketing 30 (2023) 3, pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
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Industrial marketing
Alexander, Ralph S.; Cross, James S.; Cunningham, Ross M. - 1961
Persistent link: https://www.econbiz.de/10014374032
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Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan; Agnihotri, Raj; Rushan, Md Rifayat Islam - In: Industrial marketing management : the international … 106 (2022), pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
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Strategies for International Industrial Marketing
Turnbull, Peter W. - 2013
marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on …
Persistent link: https://www.econbiz.de/10011828987