The book provides graduate students and researchers with an up-to-date survey of statistical and econometric techniques for the analysis of count data, with a focus on conditional distribution models. Proper count data probability models allow for rich inferences, both with respect to the...

Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets -- Design of Static Response Models -- Design of Dynamic Response Models -- Parameter Estimation and Model Testing -- Market Response in Evolving Markets -- Single Marketing Time...