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Weigand, Robert E. - In: California management review 16 (1973) 1, pp. 40-48

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Weigand, Robert E. - In: Journal of marketing 32 (1968) 1, pp. 41-45

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Houssiaux, Jacques - In: Revue économique : revue bimestrielle 8 (1957) 2, pp. 221-247

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Wendler, Eugen - In: Der Marktforscher : Marktforschung, Absatzforschung, … 12 (1968) 2, pp. 54-58

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Webster jr., Frederick E. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 370-376

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Jackson, John H.; Sciglimpaglia, Don - In: Journal of purchasing and materials management 10 (1974) 2, pp. 68-75

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Wolf, Kurt - In: Neue Perspektiven aus Wirtschaft und Recht : …, (pp. 167-172). 1966

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Widing jr., J. William; Diamond, C. Gerald - In: Harvard business review : HBR 42 (1964) 2, pp. 109-120

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Zemansky, Stanley D. - 1961

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Zachert, Hans-Karl - In: Journal of business economics : JBE 23 (1953) 7, pp. 419-430

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