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The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Green advertising and the reluctant consumer, (pp. 19-33). 2014
Persistent link: https://www.econbiz.de/10010399387
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Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie; Cheong, Yunjae - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther - In: Journal of advertising research 54 (2014) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
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Extremly thin models in print ads : the dark sides
Andersen, Kelly; Paas, Leonard Jasper - In: Journal of marketing communications 20 (2014) 6, pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
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Images of work for consumption : factory's representations in ideological propaganda and advertising
Casaqui, Vander - In: Consumer culture in Latin America, (pp. 149-162). 2012
Persistent link: https://www.econbiz.de/10009678270
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Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.; Liaukonyte, Jura; Kaiser, Harry M.; … - In: American journal of agricultural economics 93 (2011) 5, pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
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The effects of advertising on mutual fund flows : results from a new database
Aydoğdu, Murat; Wellman, Jay W. - In: Financial management 40 (2011) 3, pp. 785-809
Persistent link: https://www.econbiz.de/10009384928
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Persistence of cigarette advertising across media and smoking rates
Goel, Rajeev K. - In: Applied economics letters 18 (2011) 7/9, pp. 611-619
Persistent link: https://www.econbiz.de/10009230954