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Operations of online advertising services and publishers' option

Srinivasan, A.; Kwon, C. - In: Journal of the Operational Research Society : OR 63 (2012) 5, pp. 674-682

Persistent link: https://www.econbiz.de/10009548923

Nufer, Gerd (contributor); Hirschburger, Linda (contributor) - 2008

Konsumenten werden heutzutage rund um die Uhr mit Werbung konfrontiert. Aufgrund der damit einhergehenden … Risiken des Einsatzes von humorvoller Werbung analysiert. Die Wirkungen von Humor, d.h. die Beurteilung und Verarbeitung … von Humor in der Werbung sowie die kritische Betrachtung von Beispielen aus der Praxis sollen dem Leser einen Einblick in …

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Dynamic informative advertising of new experience goods

Saak, Alexander E. - In: The journal of industrial economics 60 (2012) 1, pp. 104-135

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The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices

Wang, Alex - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 99-117

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Dynamic informative advertising of new experience goods

Saak, Alexander E. - 2011

Persistent link: https://www.econbiz.de/10009301849

Emotional information management and responses to emotional appeals

Taute, Harry A.; McQuitty, Shaun; Sautter, Elise Pookie - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 31-43

Persistent link: https://www.econbiz.de/10009302702

The differential effect of ad novelty and message usefulness on brand judgments

Sheinin, Daniel A.; Varki, Sajeev; Ashley, Christy - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 5-17

Persistent link: https://www.econbiz.de/10009302704

The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking

Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-434

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Drops in the glass : the influence of alcohol advertising on young adults

Burks, Melody; Brown, Ulysses J., III.; Wu, Jun; Arora, … - In: International business realisms : globalizing locally …, (pp. 90-105). 2013

Persistent link: https://www.econbiz.de/10011418005

How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432

Persistent link: https://www.econbiz.de/10011429162