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Consumer behavior : a strategic approach
Assael, Henry - 2004
Persistent link: https://www.econbiz.de/10001848623
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Constructive role of interorganizational conflict
Assael, Henry - In: Administrative science quarterly : ASQ ; dedicated to … 14 (1969) 4, pp. 573-582
Persistent link: https://www.econbiz.de/10001867687
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Perceptual mapping to reposition brands
Assael, Henry - In: Journal of advertising research 11 (1971) 1, pp. 39-42
Persistent link: https://www.econbiz.de/10001867700
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The political role of trade associations in distributive conflict resolution
Assael, Henry - In: Journal of marketing 32 (1968) 2, pp. 21-28
Persistent link: https://www.econbiz.de/10001867711
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Segmenting markets by group purchasing behavior : an application of the AID technique
Assael, Henry - In: Journal of marketing research : JMR 7 (1970) 2, pp. 153-158
Persistent link: https://www.econbiz.de/10001867720
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Product classification and the theory of consumer behavior
Assael, Henry - In: Marketing update : dynamic marketing readings, (pp. 42-55). 1977
Persistent link: https://www.econbiz.de/10001867738
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Segmenting markets by response elasticity
Assael, Henry - In: Journal of advertising research 16 (1976) 2, pp. 27-35
Persistent link: https://www.econbiz.de/10001867745
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From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry - In: Journal of advertising research 51 (2011), pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
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Consumer behavior and marketing action
Assael, Henry - 1992 - 4. ed.
Persistent link: https://www.econbiz.de/10004131544
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Marketing : principles & strategy
Assael, Henry - 2. ed.
Persistent link: https://www.econbiz.de/10004191520