Vignolles, Alexandra; Pichon, Paul-Emmanuel - In: Qualitative Market Research: An International Journal 17 (2014) 3, pp. 225-238
Purpose – The purpose of this article is to analyze the links between nostalgia and food consumption. Design/methodology/approach – Based on an exploratory qualitative analysis of 104 descriptions of nostalgic food consumptions, the use of NVivo helps to substantiate and interpret the...