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11
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
12
Economic and nutritional implications from changes in U.S. agricultural promotion efforts
Ho, Shuay-Tsyr
;
Rickard, Bradley J.
;
Liaukonyte, Jura
- In:
Journal of agricultural and applied economics
46
(
2014
)
4
,
pp. 593-613
Persistent link: https://www.econbiz.de/10011640268
Saved in:
13
Evolution of corporate social responsibility : a content analysis of United States magazine
advertising
, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
14
Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo
;
Soloveichik, Rachel
;
Garner, Corby
; …
-
2023
Persistent link: https://www.econbiz.de/10014514544
Saved in:
15
Assessing self-selection biases in online surveys : evidence from the COVID-19 health behavior survey
Donzowa, Jessica
;
Perrotta, Daniela
;
Zagheni, Emilio
-
2023
Persistent link: https://www.econbiz.de/10014424135
Saved in:
16
Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo
;
Soloveichik, Rachel
;
Garner, Corby
; …
-
2023
Persistent link: https://www.econbiz.de/10014447686
Saved in:
17
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
18
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
19
Analysis of generic dairy
advertising
scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
20
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
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