China's programme for inter-regional economic connectivity, the Belt and Road Initiative (BRI), will develop new trade routes and production chains linking predominantly developing world economies with the Chinese market, making a unique contribution to global economic development but disrupting...

The thesis examines advertising behaviour and quality-setting behaviour at the firm level. In both cases economic theory is used to discover theoretically optimal behaviour patterns which may then be compared with the behaviour patterns exhibited by firms operating in the real world. The...