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From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee - 2006
Persistent link: https://www.econbiz.de/10003321105
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The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik; Busch, Marc L. - 2006
Persistent link: https://www.econbiz.de/10003276486
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The role of advertising in commercial banking
Örs, Evren - 2006
Persistent link: https://www.econbiz.de/10003284771
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Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.; Kenkel, Donald Scott; Lillard, Dean R. - 2006
Persistent link: https://www.econbiz.de/10003287459
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Alcohol advertising in magazines : Do beer, wine, and spirits ads target youth?
Nelson, Jon Paul - In: Contemporary economic policy : a journal of Western … 24 (2006) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10003346807
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Measuring the effects of multimarket contact on competition : evidence from mergers following radio broadcast ownership deregulation
Waldfogel, Joel (contributor); Wulf, Julie (contributor) - In: Contributions to economic analysis & policy 5 (2006) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10003349127
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Do ads influence editors? : Advertising and bias in the financial media
Reuter, Jonathan; Zitzewitz, Eric - In: The quarterly journal of economics 121 (2006) 1, pp. 197-228
Persistent link: https://www.econbiz.de/10003336441
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Underestimating advertising : innovation and unpriced entertainment
Nakamura, Leonard Isamu - In: Business review / Federal Reserve Bank of Philadelphia (2005) 4, pp. 21-29
Persistent link: https://www.econbiz.de/10003338454
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Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10003833477