Narrow search
Showing 11 - 20 of 347,943
Cover Image
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Cover Image
Economic and nutritional implications from changes in U.S. agricultural promotion efforts
Ho, Shuay-Tsyr; Rickard, Bradley J.; Liaukonyte, Jura - In: Journal of agricultural and applied economics 46 (2014) 4, pp. 593-613
Persistent link: https://www.econbiz.de/10011640268
Cover Image
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Cover Image
Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023
Persistent link: https://www.econbiz.de/10014514544
Cover Image
Assessing self-selection biases in online surveys : evidence from the COVID-19 health behavior survey
Donzowa, Jessica; Perrotta, Daniela; Zagheni, Emilio - 2023
Persistent link: https://www.econbiz.de/10014424135
Cover Image
Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023
Persistent link: https://www.econbiz.de/10014447686
Cover Image
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
Cover Image
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
Cover Image
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.; Forker, Olan D. - 1993
Persistent link: https://www.econbiz.de/10000862748
Cover Image
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184