1. The international marketing phenomenon -- 2. International measures and conversions -- 3. The scope of international marketing -- 4. The importance of international marketing -- 5. International market entry methods -- 6. Researching foreign markets -- 7. Culture and buyer behavior -- 8....

Purpose – The purpose of this study is to determine the availability of pricing courses in AACSB‐accredited undergraduate programs, determine what curricular trends are happening in the area of pricing, ascertain the status of price in the curriculum, and discuss the future direction for...

Purpose – This paper aims to examine the felt need for new products in organizations, the nature of the new product development (NPD) discipline, and the usefulness of NPD education, in order to show the importance of the paper's analysis of the dearth of NPD courses in AACSB‐accredited...