Narrow search
Showing 1 - 10 of 174,807
Cover Image
The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
Cover Image
Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas - 1999
Persistent link: https://www.econbiz.de/10001421055
Cover Image
Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.; Crick, Dave; Chaudhry, Shiv - In: Journal of business research : JBR 113 (2020), pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
Cover Image
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Cover Image
International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man - In: International business review : the official journal of … 27 (2018) 5, pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
Cover Image
Firm performance among internationalized SMEs : the interplay of market orientation, marketing capability and digitalization
Joensuu-Salo, Sanna; Sorama, Kirsti; Viljamaa, Anmari; … - In: Administrative Sciences : open access journal 8 (2018) 3/31, pp. 1-13
marketing capability as well as market orientation. However, there is a gap in the literature exploring the interplay of … digitalization, market orientation and marketing capability in the internationalization process. The objective of the present study … is to improve our understanding of (1) the impact of market orientation, marketing capability and digitalization on firm …
Persistent link: https://www.econbiz.de/10012125581
Cover Image
Synergies and tensions between and within domestic and international market activities of firms
Karafyllia, Maria; Zucchella, Antonella - In: International business review : the official journal of … 26 (2017) 5, pp. 942-958
Persistent link: https://www.econbiz.de/10011745030
Cover Image
When marketing and innovation interact : the case of born-global firms
Efrat, Kalanit; Gilboa, Shaked; Yonatany, Moshe - In: International business review : the official journal of … 26 (2017) 2, pp. 380-390
Persistent link: https://www.econbiz.de/10011711006
Cover Image
Marketing management in multinational firms : the consumer packaged goods industry
Wiechmann, Ulrich Eckhard - 1976
Persistent link: https://www.econbiz.de/10004755555