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Choices are frequently made from lists where there is by necessity some ordering of options. In such situations individuals can exhibit both primacy bias towards the first option and recency bias towards the last option. We examine this phenomenon in a particularly interesting context: consumer...
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TITLE -- COPYRIGHT -- ABOUT THE AUTHOR -- ABOUT THE SERIES -- CONTENTS -- DEDICATION -- INTRODUCTION -- SECTION 1 What Is an Internal Consultant? -- THE INTERNAL CONSULTANT -- CONSULTANTS' SPECIAL CHALLENGES -- HOW AND WHY PEOPLE BECOME INTERNAL CONSULTANTS -- Career Enrichment -- CONSULTING...
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