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. Die empirische Untersuchung 2003 <Marketing im Gegenwind> erfasst, was Unternehmen in schwierigen Zeiten bewegt und welche … des Marketing. Die Autoren unterscheiden Überlebens-, Optimierungs- und Zukunftsprogramme. Fallbeispiele und … Praktikerstatements geben konkrete Impulse für das Marketing in schwierigen Zeiten. Ausgewählte Fragen zur aktuellen Rezession: 1 …
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"To survive in today's competitive business environment, marketing professionals must look to develop innovative … business and consumer. This book explores the use of social networking and other online media in marketing communications … consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property …
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This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors … provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more … accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key …
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